There are essentially three ways to invest in residential real estate. You can wholesale, retail or buy and hold. Each has its pros and cons. Let’s go through each one.
Wholesaling
Wholesaling is acquiring a property for a quick turnaround to another real estate investor. This strategy is sometime referred to as “flipping.”
Pros
- You are in and out of the deal quickly.
- You do not need much capital to get started. Since the object is to quickly turn the property to another investor, often very little cash is needed, especially if you can just assign your purchase contract to the other investor for a fee.
- You can earn a quick $1,000, $5,000 or even $10,000 per deal.
- You do not have to worry about rehabbing the property. The Rehab is the next investor’s problem. You may however need to do a little clean up to make the deal work.
- You do not have to deal with tenants. Tenants are also the next investor’s problem.
Cons
- Requires a lot of marketing to both find and sell the properties. Developing the tools to get sellers calling you and developing a reputable buyers list takes both time and money.
- Those quick $1,000, $5,000 and $10,000 chunks of cash are considered active income by the IRS and are thus subject to Social Security and Medicare taxes and well as standard income taxes. So put some aside from every deal you do.
Retailing
Retailing involves acquiring a property to fix up and sell to a retail buyer. These are generally only single family homes.
Pros
- The main pro is the big chunks of cash. The average retailer can shoot for a profit of between $20,000 and $30,000 or more per deal.
- The pride and satisfaction of fixing up and getting someone setup in a home.
Cons
- You will need capital to purchase, fix-up and hold the property until you can sell it to a retail buyer. Holding costs, such as utilities, insurance and property taxes need to be figured into the deal accordingly.
- You will need contractors to help you rehab the property.
- Dealing with retail buyers can be tricky. They can be very finicky and you may have to wait a while for the right one to come along.
- You will generally need to use a realtor and that adds commissions to the costs.
- You need to know your retail market backwards and forwards as well as the neighborhoods you are investing in. Talk to the neighbors and analyze comparable sales as much as possible.
- Those big chunks of cash are taxed in the same manner as above in wholesaling. Be sure to set aside some of the profits for Uncle Sam.
Buy and Hold
The buy and hold investor is a landlord. He or she buys and holds properties to rent for the long term.
Pros
- This strategy is a huge wealth building machine. The other strategies provide chunks of cash but this one builds long term wealth.
- It provides a monthly income from the rents. You do not have to wait for a buyer to come along to get paid.
- You are buying a real asset. You can fix it up and improve the value. Try that with Exxon stock.
- Perhaps the best pro is the tax breaks. Rental income is considered passive income by the IRS. As such, there are no Social Security or Medicare taxes. You also get the benefit of depreciation which can significantly reduce active income and thus the tax you pay. To learn more, pick up this smarter resource.
Cons
- One word, tenants. Proper screening can however eliminate many headaches.
- There are repairs. Always set aside at least 10% of your gross monthly rental income for future repairs. Trust me, you will need it.
- Management is also an issue. You have to manage your properties in order for them to produce for you. You need to check on them once in a while and make sure all is ok. And if you think you can eliminate management with a management company think again. Now you need to manage the management company.
Which strategy is right for you? That depends on your personality and what your goals are. I have done all three but I am generally a buy and hold guy. I like the monthly income, I can focus on one specific area and I dislike waiting for a retail buyer.
If you are just starting out and need to acquire some cash per haps wholesaling is the right choice for you. Have cash to invest? Maybe a couple of houses to hold and rent is the right choice. Many investors do a little bit with all three. They like the large chunks of cash, the monthly income and tax breaks from landlording.
Whatever you do, decide to do one of these three strategies today. You will not regret it. And if you need to learn more about real estate investing, check out your local REIA group.